Sunward Travel Services Ltd was inspired by a powerful moment in 2014, when our founder, Fredrick Mwashi, witnessed a group of young Kenyan students at Nairobi’s Jomo Kenyatta International Airport stranded after their long-anticipated educational trip abroad was cancelled. The reason? Their school had booked through unlicensed middlemen who disappeared after collecting payments, leaving parents devastated and the children in tears.
Fredrick, already a seasoned travel professional with over 10 years in the industry at the time, stepped in to assist. Using his contacts, he negotiated with airlines and arranged alternative travel at a fraction of the original cost ensuring the children not only made their trip but returned home safely.
That experience reinforced his conviction that travel is about more than tickets and hotels it is about trust, human connection, and creating opportunities.
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Sunward Travel is committed to upholding international service standards while showcasing Kenya and East Africa as premier global destinations.
We actively collaborate with airlines, hotels, tour operators, NGOs, and government agencies, ensuring our clients access the best fares, compliant travel policies, and seamless service delivery.
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At the helm is Fredrick Mwashi, Founder & Head of Operations, whose 20+ years of experience in Kenya’s tourism and aviation industries continues to shape Sunward’s growth.
Fredrick’s career spans diverse roles in airline management, travel consultancy, and tour operations, giving him a unique ability to blend local expertise with global networks.
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We measure success not only by journeys sold but by the impact we create.
– Jobs for youth, women, and marginalized groups
– Training and capacity-building for young professionals
– Community and cultural support programs across Kenya
Through travel, we remain committed to uplifting lives and celebrating heritage.
At Sunward Travel Services Ltd, we recognize that the way we conduct our daily operations has a direct impact on both the environment and society. As custodians of Kenya’s heritage and advocates for sustainable tourism, we are committed to integrating eco-conscious practices into every aspect of our business. Our responsibility goes beyond organizing journeys, it extends to how we manage our offices, resources, and relationships with our communities.
Sustainability is at the heart of our philosophy. We champion:
– Eco-friendly tourism that protects wildlife and natural heritage.
– Partnerships with eco-lodges, conservation groups, and local communities.
– Encouraging responsible travel choices that minimize environmental impact.
Eco-Friendly Office Practices
– Green Cleaning Products: All our offices are cleaned using biodegradable, non-toxic cleaning agents that are safe for both people and the environment. By consciously choosing products made from natural raw materials, we protect our staff’s health and reduce harmful chemical waste.
– Paper Reduction & Recycling: While we continue to embrace digital solutions to move towards a paperless office, we actively recycle the paper we do use. We work with local recycling partners to ensure that our waste paper is collected, repurposed, and converted into new products, closing the loop in responsible consumption.
– Plastic & Waste Management: We minimize single-use plastics in our operations and encourage staff and clients to adopt reusable and recyclable alternatives. Electronic waste (IT equipment and accessories) is responsibly disposed of through licensed e-waste handlers, ensuring harmful components do not end up in landfills.
– Water-Saving Facilities: Our office washrooms are fitted with push-button taps and dual flush systems that significantly reduce water wastage. Every drop counts, and our systems ensure water is used responsibly.
– Energy Efficiency: Offices are equipped with motion-sensor lighting to ensure lights are only on when needed. We continue to explore renewable energy options, including solar integration, to reduce dependency on the grid.
Summary Table: Sunward’s Sustainability Pillars
| Initiative | Benefit & Impact |
| Eco-certified accommodations | Lowered environmental footprint in lodging |
| Community conservancy support | Wildlife preservation and Maasai land stewardship |
| Conservation engagement | Visitor participation in reforestation and protection |
| Waste reduction policies | Reduced plastic pollution and improved site cleanliness |
| Ethical wildlife viewing | Wildlife well-being and sustainable tourism behavior upheld |
| Community employment & training | Jobs, skills, and local empowerment promoted |
| Sustainable itinerary design | Minimizes overtourism and supports conservation funding |
“We want travelers to leave Kenya better than they found it—not just in footprints, but in legacy.”
Community & Social Impact
– Internship & Mentorship: Through structured programs, we give young professionals, students, and graduates an opportunity to gain real-world travel industry experience. This builds capacity and inspires the next generation of leaders in tourism.
– Partnerships for Change: Sunward partners with local communities, conservation organizations, and youth empowerment programs to ensure tourism directly benefits the people and environments at the heart of Kenya’s attractions.
“Travel is more than movement from one place to another, it is about connection, culture, and purpose. At Sunward, we exist to educate the world about Kenya’s heritage while empowering East Africans to explore global opportunities. Our promise is simple: exceptional journeys, every time.” “I didn’t start Sunward to sell tickets, I started it to open hearts. Travel, for me, is how we translate curiosity into connection, and footprints into legacy