MICE

Meetings, Incentives, Conferences, and Exhibitions

MICE is the strategic execution of high-impact business gatherings designed to meet specific corporate goals, from training to sales. At Sunward Travel Services Ltd, our MICE offerings transform your corporate objectives into flawlessly executed experiences, managed seamlessly under our End-to-End TMC framework.
MICE

The Strategic Pillar of Corporate Travel

MICE ComponentRelation to Corporate Travel & Business Goal
MeetingsEssential Business Function: Organization of board meetings, sales conferences, and training sessions. We handle venue sourcing, accommodation blocks, ground logistics, and A/V requirements, ensuring the meeting runs on time and within budget.
IncentivesEmployee Motivation & Retention: Travel programs designed to reward top-performing employees or partners. These are non-work-related trips that require expert planning for luxury experiences, customized activities, and unique destination management to ensure maximum motivational impact.
ConferencesIndustry Engagement & Thought Leadership: Management of large-scale events that bring together professionals from the same industry. Our service includes attendee registration, exhibit space coordination, sponsorship logistics, and complex international travel for thousands of participants.
ExhibitionsMarketing & Sales Platforms: Organization of trade shows where products and services are displayed. We manage booth logistics, staff travel and accommodation, shipping of materials, and local support to maximize your brand’s presence and return on investment.
Why Choose Us

Great opportunity for adventure & travels

Global Reach

Supporting international operations with a trusted partner network in 80+ countries.

Data Protection

GDPR-Compliant & ODPC Registered to keep your travelers’ data secure.

Award-Winning Service

Recognized by leading industry stakeholders.

24/7 Emergency Support

Your team is never stranded—our emergency line operates around the clock.

Dedicated Account Managers

Every client receives a tailored travel management plan and personal consultant

20+ Years of Industry Experience

Established in 2015, founded by Fredrick Mwashi with decades of expertise.